The Log Book

Case studies of previous work.

4 projects

australianmarine.org homepage
WEBSITE · INDUSTRY MEMBER ASSOCIATIONS

Four associations, one site

australianmarine.org brings AIMEX, ACMG, Superyacht Australia and the Superyacht Group GBR together, built for AI search.

apsuperyacht.org homepage
WEBSITE · INDUSTRY MEMBER ASSOCIATION

APSA, rebuilt AI-native

A 2,000-page platform for the Asia-Pacific Superyacht Association, now carrying over a million requests a month.

Superyacht charter website homepage
WEBSITE · SUPERYACHT CHARTER

A live charter catalogue

A hundred yachts maintained by hand became a catalogue of 2,351, drawn from the charter feed and refreshed on a schedule.

AI SYSTEM · SEASONAL E-COMMERCE

An e-commerce operation rebuilt by AI agents

A ten-year online retail business rebuilt for the 2026 season, structured for AI search from the catalogue up.

The Sunday Dispatch · From Kristina

Stay curious.
See what’s coming.

Make sense of AI and what it means for the businesses behind the boats. Join Kristina for practical ideas, observations from the work and discoveries worth sharing.

Practical AI ideasMaritime perspectiveRoom to think

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