SOUTHERN SKY AI / SUPERYACHT & MARINE INDUSTRY

We put AI to work in
superyacht and marine businesses.

Websites built for people and AI search. Agents that help your team get things done. Training for executives and teams, with the governance that keeps AI use on track.

Memberships

Superyacht AustraliaAsia Pacific Superyacht AssociationInternational Association of Privacy ProfessionalsMarina Industries Association MemberThe Superyacht SocietyWomen's International Shipping & Trading Association

YOUR STARTING POINT

Where clients usually start

WEBSITES

An AI-ready website.

For businesses that want to be found when buyers ask AI who to call. Most clients start here.

Explore AI-ready websites ↗
AGENTS

An agent for one repeated job.

Drafting posts and newsletters, answering routine enquiries, preparing reports from your own systems.

Explore agents ↗
TRAINING

One-to-one or with your team.

For executives who want to know where to start, and teams adopting AI together. Many longer projects begin here.

Explore AI training ↗
STRATEGY

A Blueprint.

For organisations planning AI across the whole business, with the governance and training around it.

Explore AI Blueprints ↗

Already using AI across the business? AI management systems keep the rules, approved tools and training current.

FEATURED SERVICE / AI-READY WEBSITES

YOUR WEBSITE. READY FOR WHAT COMES NEXT.

A website people want to explore. And AI can understand.

Make your business easier to find, understand and enquire about. We build your website, connect it to the way you work and look after it from launch.

Explore AI-ready websites

APSA website built by Southern Sky AI

Website builds, integrations and ongoing care.

WEBSITE WORK / SELECTED PROJECTS

Built for the industry's own bodies and operators.

The projects that show what an AI-ready website does.

Australian Marine homepage
Associations

Four associations, one site

australianmarine.org brings AIMEX, ACMG, Superyacht Australia and the Superyacht Group GBR together, built for AI search.

9 of 13buyer questions led ChatGPT to cite the site, three days after launch.
76Copilot citations across 16 pages in its first five days of data.

Published launch measurements; results vary by question and AI service.

View project ↗
APSA homepage
Association

APSA

Website, CRM and member emails for the Asia-Pacific Superyacht Association.

9,400+pages read by ChatGPT’s crawler in one peak day.
100 to 200live ChatGPT page fetches per day in the measured period.

Source: published project account. Crawler reads and live fetches are activity measures, not citation counts.

Read the results ↗
A live charter catalogue
Superyacht charter

A live charter catalogue

A connected charter catalogue, with searchable yacht listings and scheduled updates.

2,351yacht pages in the published catalogue, up from around 100 maintained by hand.
80+fields mapped from the charter feed, with scheduled updates to keep listings current.

Source: published project account. Catalogue scale and integration details.

View project ↗
Website / Hospitality

A hospitality business, found by AI

A hospitality business owner’s new website, built in two days.

2 daysafter launch, ChatGPT and Gemini named the client and cited the new website.
2 of 2questions tested returned the correct client in both services.

AI answer check: 11 October 2026. Claude had not found the new site in that check.

Recommendations

  • I engaged Southern Sky AI earlier this year to help the Marina Industries Association get on the front foot with artificial intelligence. As a small four-person, resource challenged industry association, it was essential that we exploit the productivity and performance benefits of AI. We had the same problem many organisations face: staff were experimenting with a mix of AI tools, with no shared approach and real risks around data. Kristina helped us move from that fragmented position to a coordinated one, consolidating our team onto a single secure business platform and running a hands-on training day that gave every staff member the confidence to use AI productively and safely.

    Kristina also helped us with our governance, and we now have a comprehensive AI Governance Framework for the business and an internal staff usage policy guiding the expected use of AI.

    Kristina combines genuine technical knowledge with a clear understanding of the risks organisations need to manage, and she explains both in plain language. She understands the entire breadth of our industry, what we need and the challenges we face. This helps her to tailor the solutions we need to our business. I'd recommend her to any association or business looking to adopt AI thoughtfully.

    We look forward to our next Southern Sky AI training day in December that will take us to the next stage in our AI journey.

    Suzanne DaviesCEO, Marina Industries Association
  • Kristina rebuilt the websites for our four associations, AIMEX, ACMG, Superyacht Australia and Superyacht Group Great Barrier Reef, into one home online. Within days of launch, ChatGPT and Google's AI answers were pointing people to the associations by name, and our members get more exposure through one shared directory that AI search reads and recommends from.

    She also built Gertie, an AI marketing agent designed to a position description, and it's given the office time back. Maddie briefs Gertie by email and approves with a click, and Gertie has handled more than 140 jobs since August across social posts, newsletters, EDMs and website stories. Everything sounds like us, nothing goes out without the team's approval, and Gertie learns from every correction.

    It was delivered ahead of schedule with no disruption to member communications, and our team was trained to run it themselves. I'd recommend Kristina to any organisation that wants to put AI to work in a practical way.

    David GoodCEO, AIMEX, Superyacht Australia and ACMG
  • I had the opportunity to work with Kristina from Southern Sky AI on an AI initiative for Seahub Software, where we explored the use of AI to extract and structure data from a diverse range of complex document types.

    From the outset, Kristina brought a thoughtful and structured approach to the project. She took the time to understand our objectives, worked through challenges methodically, and was always responsive and easy to collaborate with.

    What stood out most was her ability to bridge the gap between AI technology and practical business outcomes. Her professionalism and collaborative style made her a valuable partner throughout the project, and we enjoyed working alongside her.

    I would gladly recommend Kristina to any organisation looking to leverage AI within their operations and would be particularly confident recommending her expertise within the marine sector. I look forward to seeing what she achieves in the future.

    Matt HydeTechnical Director, Seahub - Yacht Maintenance Software
  • Working with Kristina has been a game-changer for the Asia Pacific Superyacht Association (APSA). Engaging her consultancy, Southern Sky AI, was the best investment APSA could have made to modernise its digital presence. Kristina seamlessly overhauled our infrastructure, taking us from the launch of our new website through to a bespoke, customised CRM and highly effective automated member communications.

    Beyond her exceptional technical and automation AI capabilities, Kristina's extensive background in the superyacht industry means she speaks our language fluently. She knows the unique needs of our maritime community, which made the entire upgrade process smooth, seamless, and entirely professional. Having someone who truly understands our sector making a daily tangible difference has been invaluable. The bespoke, personal service that Kristina and Southern Sky AI deliver is exactly what any future client would value!

    Suzy RaymentExecutive Director, Asia-Pacific Superyacht Association
  • Kristina delivered AI capability training for our team at SeaLink Sydney Harbour, and the impact has been genuinely noticeable in the weeks since.

    What stood out most was how she read the room. Our group ranged from confident daily AI users to people who'd had very little exposure to it, and Kristina met everyone exactly where they were. Those of us who were less confident never felt talked down to or left behind, while the more experienced among us were still challenged and engaged. That balance is difficult to strike, and she made it look effortless.

    She is approachable, clear, and genuinely invested in people applying what they learn rather than simply sitting through a session. The proof is in what has happened since: we are using AI more, comparing notes and sharing wins with one another, and there has been a real shift in how the team approaches it day to day.

    I would recommend Kristina without hesitation to any organisation looking for training people actually take with them.

    Amanda AndersonTraining and Development Manager, SeaLink Sydney Harbour
  • Kristina from Southern Sky AI has been a fantastic resource for AIMEX/Superyacht Australia in helping us think through how AI can fit sensibly into the way our team actually works, rather than adding complexity for its own sake. She took the time to understand our systems and day-to-day operations before recommending practical, systems-focused guidance that gave us a clearer path to bringing our tools and processes together.

    Kristina has also presented three sessions at our conferences over the last two years, which our members consistently found valuable. She gave clear first steps and direction for small businesses, backed by a genuine depth of knowledge in the marine and superyacht industry that made her guidance targeted and practical for our sector.

    Maddie SpencerOperations Manager, AIMEX, Superyacht Australia and ACMG
  • Kristina was an absolute pleasure to work with. She supported our business through a complex API setup and made the entire process feel clear and manageable. She was professional, responsive and incredibly patient, always taking the time to explain things clearly and keep us updated along the way. Her communication was excellent, everything was handled promptly, and we always felt confident that the project was in capable hands. We are extremely grateful for her support and would happily recommend Kristina to anyone looking for someone knowledgeable, reliable and genuinely lovely to work with.

    Lauren DziepakCharter Experience Manager, Ocean Alliance
  • Kristina's brilliant training demystifies AI: from principles to price points, workarounds and workflows.

    She not only gives you a sense of new capabilities and ways of working, she gets you started so you are immediately empowered to use the tools yourself. She helps you find ways to build productivity and save time on tasks that are relevant to your business and individual needs, while fully cognisant of broader legal, ethical, privacy and quality implications. I learned so much and built so much confidence in our brief session that I was able to apply new skills the very next day.

    Southern Sky AI puts you in charge of AI capabilities, rather than working in its shadow. For applied knowledge and new skills, responsibly applied, I would highly recommend this training and support.

    Dr Georgie McCleanExperienced Director in Arts and Media, The Gist
  • One of the most thoughtful, grounded, and professionally relevant AI implementation blueprints I've seen. Kristina brought her full self to this project - her legal and maritime expertise, operational insight, and vision for what's possible with AI resulted in an approach that was both compelling and deeply authentic.

    She identified a clear, urgent, and personal business challenge and mapped it to a tangible, immediately applicable solution. Her use of metrics, structured delivery, and emphasis on trust and explainability were integrated into a solution built for operational complexity.

    Kristina is a compelling AI strategist. She demonstrates vision, empathy, and responsibility - qualities that are essential to delivering AI transformation at the highest levels.

    Vinay RoyFractional AI Strategist | ex-CPO | ex-Nvidia | ex-Apple | UC Berkeley Faculty
Read all recommendations in full ↗

FOUNDED BY KRISTINA AGUSTIN

Kristina Agustin aboard a sailing yacht

Twenty years in superyachts. Admitted lawyer. AI specialist.

Kristina Agustin is the founder of Southern Sky AI, an AI strategy and deployment company for the superyacht and marine industry. She is an Admitted Lawyer (Supreme Court of NSW) with more than twenty years in superyacht and maritime operations, and an ATSE Elevate Scholar completing a Master of Artificial Intelligence at the University of New England. She is a judge of the Australian Marine Industry Awards.

Featured Southern Sky Studio film

An opening made for the occasion.

ISS Leadership Series · Monaco 2026

The opening film for the International Superyacht Society’s Leadership Series in Monaco. Created by Southern Sky AI, bringing cinematic storytelling to an industry event.

Watch the opening film here. Use the player controls to play, pause or view fullscreen.

THE CHART ROOM

The Chart Room Dispatch

Every Sunday: what's changing in AI for the superyacht and marine industry.

The Sunday Dispatch · From Kristina

Stay curious.
See what’s coming.

Make sense of AI and what it means for the businesses behind the boats. Join Kristina for practical ideas, observations from the work and discoveries worth sharing.

Practical AI ideasMaritime perspectiveRoom to think

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