AI Readability Check
Can AI find, understand and correctly attribute your expertise?
Your website may look excellent to a visitor. The content available to an AI crawler can be a different story.
We examine your public pages, their structure and attribution, then identify what is working and what is worth improving. Kristina reviews the findings before your report is sent by email.
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Kristina reviews the findings before your report is sent by email.
While you wait
Your report usually arrives within a few working days, once Kristina has reviewed the findings.
See what an AI-ready website looks like, and the results the work has produced.
See how it worksPublic pages inspected · Findings reviewed · Report by email
What the AI Readability Check does
It reads your website the way ChatGPT, Claude and Perplexity read it, then emails you what's working and what to fix. The findings are reviewed before they're sent.
AEO, answer engine optimisation, is setting up your website so AI assistants can read it, understand who you are, and quote you correctly.
Why I built this
I check maritime business websites the way an AI agent reads them, and what comes back is consistent enough that it stopped surprising me a while ago. Sites invisible to AI crawlers altogether. Sites half visible, where the pages a model most needs are the ones it can't reach. Sites being cited, but cited wrongly.
Almost none of it is bad work. These are sites built carefully, by capable developers, to a standard that was correct when they were built. What changed is who's reading them.
What changed is who is reading
Imperva's 2026 report puts automated traffic above 53 percent of all web traffic, with human activity down to 47. Most of that automation is scraping and fraud rather than assistants. But the legitimate share includes the search and AI crawlers that decide what a model is able to say about you.
The shift underneath the number matters more than the number. People are asking an assistant instead of running a search. A search gives you ten links and a second page. An assistant gives one answer. You're in it, or you're not there at all.
Being found, and being understood
Traditional SEO still matters and it feeds into this. Ranking well on Google remains a real signal. But ranking and being quoted are different outcomes, and the second one is decided by whether a model can read you, understand who you are, and attribute what it finds to you with confidence.
When it can't, it doesn't leave a gap. It fills it from whatever else it can find, which may be a directory listing from four years ago, or a competitor.
Your website is part of your AI strategy
Your website is the front door of your business. It's where a prospective client forms a first impression, where trust gets established, and where your enquiries come from. It's also the richest single source a model has about you. If the front door can't be read, everything downstream is guesswork.
Make your identity clear
Most people assume the homepage carries the weight. For a machine working out who you are, it's the About page. Jason Barnard calls it the entity home: the one canonical place stating who you are, what you do, who you serve and why you're credible. Every profile, listing, credential and mention should point back to it, and it should point out to each of them.
Every disconnected mention creates doubt, and doubt is what stops a model recommending you.
What actually changes
Specific and structural, and most of it is configuration rather than writing: robots.txt that admits AI crawlers by name, pages that render without JavaScript, schema on the pages carrying your identity and services, a real person named as the author, an llms.txt, FAQ sections a machine can read as FAQs, and internal links with no dead ends.
I wrote about how this played out on my own site, including the part where another Kristina Agustin outranked me. Outranked by My Own Name ↗
What can AI systems read about your business?
Your pages, without a browser.
Blocked access, unclear structure and missing attribution can make your expertise harder to interpret. The AI Readability Check examines these foundations and identifies practical improvements. It does not predict or guarantee inclusion in an AI answer.
Access, structure, attribution.
The check fetches your public pages without running JavaScript to inspect the content available in their HTML. Different AI services may access and process pages differently.
What works, and what to fix.
Whether the named AI crawlers are allowed in, how your headings and answers are structured, what your pages declare about themselves, and how quickly they load.
A short, plain read by email: the good news, the gaps that cost you, and the specific moves worth making first.
Your address is used to send you the findings and the Chart Room Dispatch on Sundays. You can unsubscribe at any time.
Find the gaps.
Know what to fix first.
Request a reviewed assessment of the foundations that help AI services interpret your website.
Request my AI Readability Check ↗AI services access pages differently. This check does not predict or guarantee inclusion in their answers.
