AI marketing agents and automation
An assistant built around your content, brands and publishing workflow, with your team deciding what goes out.
Marketing automation around your publishing work
An event, announcement or campaign can mean a run of social posts, an email and a newsletter item, each with its own format and deadline. A marketing agent can prepare that work from the material and decisions your team supplies.
We build the workflow around your voice, approved sources, existing design assets and connected accounts. Drafting, review and scheduling are agreed together, so the team can see what is ready and what needs a decision.
What the build covers
- Voice and source material
- Brand rules, approved writing, business facts and a usable library of photographs, design assets and reference material.
- Briefing and drafting
- The way your team submits a job, the formats the agent produces and how it asks for missing information.
- Approval and publishing connections
- A review process, named approval roles and the agreed links to social planning, email or website tools. Each publishing action has a defined permission.
- Testing and operating guidance
- Sample jobs, checks for brand and channel accuracy, spending limits and instructions for the team running the workflow.
Your AI CRM and marketing platform.
For current Southern Sky clients. Stratify is our AI CRM and marketing platform, configured around the way your business manages relationships and marketing.
Illustrative demo based on Stratify screens, with example data. Select to enlarge.
Illustrative demo based on Stratify screens, with example data. Select to enlarge.
See the campaign together
Use Social Planner to organise posts, review the calendar and coordinate publishing across connected channels.
Keep the customer context
Bring contacts, conversations and pipeline stages together so follow-up has a clear owner and a next step.
Make the workflow repeatable
Connect forms, email and follow-up workflows, with AI features and human review configured to suit the brief.
The value is in the setup: a useful customer journey, clear responsibilities and a platform your team can actually use. Features and connections are agreed for each client.
Discuss your marketing workflow ↗Marketing and website projects
One marketing office, four brands
In its first four weeks, a marine business's assistant drafted and scheduled 191 social posts across 11 channels: 150 published and 41 booked ahead. The team briefed each item and approved it before scheduling.
Figures from the published project account. Its tiles use the client's own photographs and design templates.
Read project account
An association website built for AI search
A rebuilt member-association website, with a searchable content library and structured information for AI discovery.
Read project account
A connected yacht charter catalogue
Charter-feed integration, searchable yacht listings and scheduled updates within an existing website.
Read project accountHow the agent takes shape
Map the publishing work
We agree the brands, audiences, output formats, accounts and points where a person approves a decision.
Build and test with your material
The workflow is tested against sample briefs, existing content and corrections from your team.
Run and improve it
After handover, an agreed support programme maintains the agent and develops the content operation as needs change.
Agent care and content production
A monthly agreement can combine technical care with creative work. The scope separates keeping the agent operational from the content and campaigns being commissioned.
- Maintain integrations, approved accounts and model configurations; investigate failed or stalled jobs.
- Keep source material and brand rules current as the team approves changes.
- Review output quality, usage and running costs against the agreed limits.
- Plan and produce the agreed social, email or campaign content, with quantities and approval responsibilities recorded.
Creative work with a working system behind it
Studio leads the brand, content and marketing outcome. Systems can support integrations, access controls and operational review within the same engagement. Your brief has one responsible lead.
Questions about AI marketing agents
Is this a software subscription or a custom build?
This is a commissioned service. We configure an agent and its workflow around the business, using suitable platforms and integrations. Software subscriptions and usage costs are identified in the proposal.
Can it use our existing photographs and templates?
Yes. An existing media library and approved templates can be part of the workflow. New imagery, film or design work can be commissioned through Studio where the campaign needs it.
Who approves posts and emails?
The project defines approval roles and the actions the agent can take. In the featured project, a person approves social posts before scheduling, and email campaigns are prepared as drafts in the email platform.
Can it work across several brands?
Yes, where brand rules, source material, accounts and approval roles are clearly separated. Testing includes routing content to the intended brand and channel.
What can we expect it to produce each month?
The agreement sets the content formats, quantities, turnaround, revision process and spending limits. The featured project shows one implementation; your scope follows your team and publishing needs.
Does it replace our marketing manager?
The team retains decisions about positioning, priorities and publication. The agent prepares and coordinates what is assigned to it, with human review at the agreed points.
Discuss a marketing agent
Kristina leads the conversation about your business, priorities and scope.