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Last week at the Australian Superyacht Conference, I showed a Digital Avatar demo: a quick look at how AI can work for our industry, not just in theory, but in practice.
Yes, Digital Kristina could use a better Aussie accent (and maybe less awkwardness on camera), but this was all about showing what's possible right now, not perfection.
The Real Advantage
The real advantage isn't just seeing someone else's example. It's using a tool like this to solve your own business problems, internally first, where you can test, tweak, and measure results before even thinking about rolling it out to clients or the wider market.
For Maritime Industries
For superyacht businesses or anyone dealing with sensitive, specialised work: imagine a digital assistant that's actually trained on your documents, your processes, and your language. No more generic answers, just something that truly fits your needs.
I know I've only scratched the surface with this demo. There are so many ways this tech could fit into our day-to-day work. A year on, I revisited this technique to open the USSA Superyacht Summit AI in Marketing panel.
